January 9, 2009 9:23 AM PST

Motorola Aura hands-on

by Kent German
  • Font size
  • Print
  • 3 comments

When Motorola last October, we were intrigued from the start, even though it was clear that the Aura was all about its design.

Luckily, CES provided the first chance to get up close and personal with the Aura. Normally, manufactures keep cell phones that cost $1,999 safely behind glass at trade shows. But to our surprise, Moto was eager to let us get our grubby hands on the Aura. And from what we can tell, the device is just as attractive in the flesh. Its overall shape may not be for everyone, but it will stand apart from any other phone on the street. Be sure to check a gallery of shots in our Aura slide show.

The etched pattern on the shiny, stainless-steel exterior is eye-catching, even if Moto hadn't told us that it takes two weeks to etch and polish the design. As we said in October, the Aura reminds us of the much more mundane Moto V70. But that's not where Moto found its inspiration. Apparently, the company said it was inspired by Swiss design for luxury watches. If that's the case, we have to say that we get it.

The Motorola Aura is a looker.

(Credit: Kent German/CBS Interactive)

The circular display is something we haven't seen before on a cell phone. We like the clock design and the icon-based menu design that's similar to the interface on the Motorola Rokr E8. The 16 million colors and 300dpi resolution is gorgeous even if attracts more than its share of fingerprints.

We were apprehensive about the swivel mechanism, given our past experience with that design. We've found over time that swivel phones like the Sony Ericsson W600i tended to wear out faster than their flip or slider counterparts. Yet, the Aura's sturdy mechanism felt quite promising. Perhaps it's due to the 130 ball bearings on which the swivel turns. You can even see the turning mechanism through a small window on the phone's exterior just below the camera lens.

Other exterior features include a camera shutter, a volume rocker, and the standard Moto smart key. The Aura also has a memory card slot, but it's stashed behind the battery cover. The keypad is flush and relatively spacious, but it too attracts smudges and fingerprints.

All of that glitz and high-end styling does come at a price, and we don't just mean the wallet-crunching $1,999 price tag. The Aura weighs almost 5 ounces, so it will add some mass to a pocket or bag. And it doesn't come with a huge feature set either. Goodies are limited to a 2-megapixel camera, a music player, stereo Bluetooth, Moto's CrystalTalk, messaging, a speakerphone, and an open-source browser. But if its looks are what you care about, there are few better phones.

Kent German is a senior editor for cell phone reviews at CNET. When he's not testing the newest handsets on the market, he's blogging about cell phone news for Crave. In his On Call column, he answers reader questions and gives his take on the rapidly changing mobile industry. E-mail Kent.
Recent posts from CES 2009
2010 Best of CES Awards - call for entries
3D is coming to a living room near you
Haier launches new line of Rhapsody Ibiza players
Alpine KTP-445 Power Pack adds easy amplification
CES 2009: Computers and hardware wrap-up
CES 2009: Home audio wrap-up
CES post-show wrap-up: HDTV
CES 2009 home video wrap-up
Add a Comment (Log in or register) (3 Comments)
  • prev
  • 1
  • next
by lk335 January 9, 2009 9:32 AM PST
Dave? what are you doing Dave?
Reply to this comment
by John_Johnson January 9, 2009 12:05 PM PST
Hahaha, that's the first thing I thought of too, and then when I saw that someone had commented on here, I knew that's what they had to have commented about.
Reply to this comment
by imop45 January 9, 2009 9:31 PM PST
Yeah, i think everyone thinks that! It reminds me of star treks little cellphone things also. "Beam me up"
Reply to this comment
(3 Comments)
  • prev
  • 1
  • next
advertisement

About CES 2009

Add this feed to your online news reader

CES 2009 topics

CES 2009 Awards


Best of CES and
People's Voice Award

Since 2006, CNET has presented the Best of CES Awards, given to the top product in 10 categories as well as one coveted Best in Show award. See the gadgets that topped our list for this year, and find out the People's Voice winner, decided by more than 10,000 member votes.

Now accepting submissions for the 2010 Best of CES Awards.


About CES

The Consumer Electronics Show (CES) is the world's largest consumer electronics trade show. CES 2009 is scheduled for January 8 through 11 in Las Vegas, and it will feature thousands of exhibitors showcasing their latest tech products. CNET's team of reporters and reviewers will be at the show, covering technology's heavy hitters and previewing thousands of products before they are released to the public.

Each year, CNET, in partnership with the Consumer Electronics Association, produces the Best of CES awards at the International Consumer Electronics Show. The CNET editorial team recognizes the best new products at the show with awards in 10 categories, an overall Best of Show award, and the People's Voice award, which is selected by CNET's online audience.