Hoover's lays out mobile apps for business pros
(Credit:
Hoover's)
If knowledge is power, then salespeople in the field and roving business execs can now wield their share of it thanks to two new mobile apps. Hoover's Mobile and Hoover's MobileSP tap into the Hoover's business directory to bring instant company and employee information to sales, financial, media professionals, and just about anyone else drenched in B2B.
The free Hoover's Mobile for iPhone, BlackBerry, and Windows Mobile phones looks up company information, phone numbers, the building address, executive organization, competitors, and financial overview for any company you enter--like the one whose doors you're about to waltz through.
Pony up $20 per month for Hoover's MobileSP--BlackBerry or Windows Mobile only--and get an interactive GPS reading that can build you lists of prospects near you based on any number of filters, including business size, earnings, and the mile radius of your choice.
Hoover's MobileSP can also fetch in-depth financials, and industry and company details that you can then save on your phone, down to a roster of the company's employees. Extremely useful, and creepy.
Jessica Dolcourt reviews the latest and greatest smartphone apps, in addition to a healthy dose of Windows software. E-mail Jessica and follow her on Twitter.
2.4 Upon reasonable notice and during regular business hours, Customer will permit HOOVER'S to inspect the locations at, or computer systems on which, Information is used, stored or transmitted so that HOOVER'S can verify Customer's compliance with this Agreement.
By signing up you have essentially given them a search warrant to your property. No thanks.
Also, we want to thank kbondelli for pointing out that section of the Hoover?s Mobile terms, because it made its way into the terms by mistake. That section is a piece of legal boilerplate, much like ones used by enterprise software companies of all sizes, that protects us from misuse of our subscription products when they?re used in large corporate installations. That section shouldn?t apply to our Mobile offerings, so we?re removing it as fast as we can get all the relevant pages updated. Thanks for bearing with us -- we?re new to the Mobile space, but we?re committed to getting it right.
Adam Hanin
Director, Subscription Marketing
Hoover's, Inc.
(Cut-and-pasted by Tim Walker of Hoover's on Adam's behalf because Adam is working at the Hoover's CES booth at the moment.)