January 7, 2009 2:01 PM PST

Sharp intros two new sub-$300 Blu-ray players

by David Carnoy

We're still waiting for a picture of Sharp's new Blu-ray players--but they are both slimmer than this model.

(Credit: Sharp)

In case you didn't know, Sharp makes Aquos Blu-ray players, and it's got two new models lined up for the first half of 2009, the BD-HP22U and BD-HP16U. The major difference between the two is that the BD-HP22U ($299.99)--due to hit stores in May--supports Profile 2.0, also known as BD-Live, and delivers Blu-ray's interactive features through an Ethernet-enabled Internet connection. Meanwhile, the marginally less expensive BD-HP16U ($279.99)--due out in March--does not.

Both models have a new slim, compact design and piano-black finish to match Sharp's Aquos TVs. In terms of specifications, both players offer Full HD 1080p output, HDMI 1.3 digital output with x.v. color, and 1,920x1,080-pixel resolution video at 24 frames per second output to reduce artifacts when watching film-based material.

On the audio front, the lossless surround-sound formats Dolby TrueHD and DTS HD Master Audio are on board and Sharp is touting its Aquos Pure Mode that, according to Sharp, automatically produces an optimal picture when you pair one of these sets with a Sharp Aquos TV. According to a news release, "Sharp engineers designed this mode so that the BD player recognizes the connection to the Aquos TV, in turn producing the best picture possible. When the BD player is connected the Aquos* automatically switches to 'dot-by-dot' mode, allowing the consumer to view every pixel of 1080i and 1080p content with no overscan, proving a picture can be viewed in its true form with every detail displayed."

Both BD players include Sharp's proprietary Quick Start feature for quick-disc loading and low-power consumption in both Power On mode and in Standby mode. The BD-HP22U includes 2GB of USB memory (for BD-Live content).

While the price of the BD-HP16U is listed at $279.99, we wouldn't be surprised if its actual price is less than $200 when it's released in March. And by May, when the BD-HP22U hits stores, it, too, should be closer to $200--if not less.

The following products mentioned are available.

On Sale Now: $166.46 - $249.99
View the latest prices for Sharp BD-HP22U

On Sale Now: $124.99 - $244.67
View the latest prices for Sharp BD-HP16U

Hunkered down in New York City, Executive Editor David Carnoy covers the gamut of gadgets and writes his Fully Equipped column, which carries the tag line "The electronics you lust for." He's also the author of "Knife Music," a novel. E-mail David. Follow David on Twitter.
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by LinuxRules January 7, 2009 2:33 PM PST
I guess it will be another year before they drop to under $100. Too bad.
Reply to this comment
by darkpoet25 January 7, 2009 2:47 PM PST
Do you not remember when DVD players were first introduced? Their cost wasn't near what they are now, the same goes for the BD players. For what it's worth, Vizio is introducing a BD player that is profile 2.0, and decodes all audio codecs for $199.
by khicon January 7, 2009 3:48 PM PST
Great. If proponents of Blu-Ray want the medium to succeed, they need to get on making a good $150 player that can decode all the necessary audio, offer great video quality, but most of all - offer consumers something that their DVD players cannot already do - the interactivity of BD-live, netflix streaming, among other things.
Reply to this comment
by the_iceman January 7, 2009 5:38 PM PST
150 is my magic number. I , too, can wait as the blu movies are also still overpriced
Reply to this comment
by the_iceman January 7, 2009 6:01 PM PST
I'll probably wait for profile 3.0 featuring Blu-ray audio, which should be superior to CDs, SACD, and DVD-A. Hopefully, like Blu-ray (video) it also will catch on. It's time for higher resolution sources to replace the aging CD format, especially.
Reply to this comment
by techsnob898 January 7, 2009 7:26 PM PST
I like to see that sharp getting into the highly dominat blue-ray market owned by sony(nazi). bring the competition to lower the price $100 blueray player by next christmas. thank good i did not waste my money on the ps3 long live xbox.
Reply to this comment
by ywkhgqo January 8, 2009 8:13 AM PST
quiet fanboy
by vtchuck2000 January 7, 2009 7:54 PM PST
I don't care if the players drop below $150 or even $100, they'd better also bring down the cost of software, I am never going to pay $25-$30 a movie.
Reply to this comment
by BrujoSalazar January 8, 2009 9:37 AM PST
When will someone stop making these things look like vcr's? are they limited to this form factor, due to the mother boards? imagine one that looks as nice as my ps3. imagine it being slightly bigger than the actual blu-ray disk. that would most likely cost a ton, but hey just an incomplete thought. yes i know looks are least important yes i understand its very complicated give the limits of electronics, etc etc etc and so forth blah
Reply to this comment
by renGek January 8, 2009 10:35 AM PST
who cares. the medium is the only thing that is important here. Forget blu ray players altogether. The movies should be in easily transported electronic format. Everybody has a spare pc somewhere that they can plug into their hdtv and play the movies. A Blu ray player is a useless extra part.

If amazon or someone similar sold movies (full selection) that is downloadable I would never need to hear about another player that I have to buy to play movies or buy physical discs. These manufacturers need to stop trying to make us buy things that are redundant.
Reply to this comment
by BrujoSalazar January 8, 2009 11:17 AM PST
When will someone stop making these things look like vcr's? are they limited to this form factor, due to the mother boards? imagine one that looks as nice as my ps3. imagine it being slightly bigger than the actual blu-ray disk. that would most likely cost a ton, but hey just an incomplete thought. yes i know looks are least important yes i understand its very complicated give the limits of electronics, etc etc etc and so forth blah
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