January 7, 2009 5:00 AM PST

$2,199, 55-inch Vizio goes for LED price jugular

by David Katzmaier
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At just $2,199, the 55-inch VF551XVT hits a new low for LED-backlit LCD TV pricing.

(Credit: Vizio)

Update 11-06-2009: The full review of the Vizio VF551XVT is now live.

The Vizio VF551XVT represents a new low price point for LCD-based HDTVs with LED backlights. This 55-inch HDTV will cost a mere $2,199 when it hits store shelves in September. That's $200 more than when the set was first announced at CES in January, but still relatively inexpensive. The company raised the price and delayed the TV's release in June.

LED backlights like the one on the Vizio VF551XVT use "local dimming" technology, which turns off or dims the backlight in dark areas while leaving it turned on in brighter areas. The result is significantly improved black-level performance, a major ingredient in picture quality. CNET recently reviewed the LED-backlit LG LH90 series, for example, which exhibited excellent black level performance, although the 55-inch member of that series costs $2999.

Vizio also hit the other big feature buzzword with this model, endowing it with a 240Hz refresh rate. Compared with standard 120Hz with dejudder processing, the extra Hz supposedly improve picture smoothness. The company has said it's improved its dejudder processing over the 120Hz SV470XVT we reviewed last year. Vizio is touting the set's antiglare screen and improved viewing angles, and includes an integrated sound bar with simulated surround capability.

The set also offers a USB input that can play back MPEG-2, H.264, WMV9 Video, along with JPEG photos and MP3 music files.

The following product mentioned is available.

On Sale Now: $1,699.00 - $2,049.99
View the latest prices for Vizio VF551XVT

David Katzmaier reviews HDTVs for CNET. E-mail David or follow him on Twitter @katzmaiercnet.
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Add a Comment (Log in or register) Showing 1 of 2 pages (30 Comments)
by sticks1839 January 7, 2009 6:11 AM PST
I'm skeptical of the "improved viewing angles" claim considering current LED backlit tvs from Samsung and Sony were given terrible off-angle scores as far as one seat from dead center being affected.
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by tubaloth January 7, 2009 9:06 AM PST
Can't wait to see it
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by fammoney January 7, 2009 10:01 AM PST
Sounds like a winner so far. All I have to do is wait for Costco to sell it at a lower price and wait for the reviews to come in on AVS forums.
Reply to this comment
by costcomember January 16, 2009 10:26 AM PST
It is there at Costco at the price of $1799. Just saw today. Lokks good, only thing did'nt like spekers attachment.
by gabecp January 7, 2009 11:10 AM PST
From someone who owns a Vizio, you get the same quality, if not better, from vizio all for a much lower proce
Reply to this comment
by Wannabe Actuary January 7, 2009 11:18 AM PST
It will be interesting to see. Havnig seen the Samsung 950 in person, the LED backlighting is wonderful. If Vizio can deliver a top notch state of the art product, then the other benefit is that it will force the competition to lower their prices as well.
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by djk_norman January 8, 2009 5:48 PM PST
At $2,000, Samsung and Sony have a significant pricing problem on their hands for similar sets (ln55a950 and 55xbr8). I applaud Vizio on the aggressive pricing and look forward to seeing the TV in person!
Reply to this comment
by the_iceman January 9, 2009 9:40 AM PST
Will they offer a 46 or 52" model also? LED back-lit technology is sweeet! Not sure if the 240Hz is that big a deal compared to 120
Reply to this comment
by gordonsh January 14, 2009 10:41 AM PST
Worth waiting for, on my shopping list come June.
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by Mozo535 January 31, 2009 12:21 PM PST
I wonder if this TV is even real? I saw it in person at sams club for 1500$. It only advertised 120hz and no led backlights. I even went to the vizio website, and the model does not advertise led or a 240hz processor? strange?
Reply to this comment
by ichychau February 1, 2009 9:50 AM PST
This tv seen in Costco? Did any one read this part? <br /><br />"This 55-inch HDTV will cost a mere $1,999 when it hits store shelves in June."<br /><br />Can you compare this brand with either Sony XBR or Samsung? We're talking Lexus and Kia here... <br />"AH HEEEEEE"
Reply to this comment
by ichychau February 1, 2009 10:05 PM PST
This tv seen in Costco? Did any one read this part? <br /><br />"This 55-inch HDTV will cost a mere $1,999 when it hits store shelves in June."<br /><br />Can you compare this brand with either Sony XBR or Samsung? We're talking Lexus and Kia here... <br />"AH HEEEEEE"
Reply to this comment
by zirrah February 3, 2009 11:27 AM PST
You saw the current model. It's on Vizio's website. The tv featured in this article doesn't hit shelves til June.
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by chidino February 23, 2009 3:54 PM PST
Actually, you saw the 550, not the 551. Similar design, but the 551 isn't in stores yet.
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by skoozz March 6, 2009 6:38 AM PST
I've checked out the vizio 55" at sam's. It is not the LED that is supposed to come out in June. It is the LCD version. Still a great deal though! http://www.samsclub.com/shopping/navigate.do?dest=5&#38;item=422793
Reply to this comment
by brandon21m March 16, 2009 6:01 PM PDT
March 6, 2009:<br />I've checked out the vizio 55" at sam's. It is not the LED that is supposed to come out in June. It is the LCD version. <br /><br /><br />You are using LED and LCD to describe the same thing and they are not. LED is how the backlight is made, using LEDs, as opposed to the current mainstream technology called CCFLs. The one in June is still LCD but uses LEDs to create the backlight. Plasma doesn't use a backlight at all. it makes sense that the one in stores now is not the one coming out in June....since it isn't supposed to come out until....you guessed it, June.
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by weggemana March 18, 2009 5:40 PM PDT
wow this looks awesome I cant wait for it to come out!
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by sjaxkingpin June 1, 2009 1:47 AM PDT
Per Vizio Customer Service, this won't be shipping out until the end of July :( This being the 551 model with LED backlighting etc.....
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by altr0s June 10, 2009 4:38 PM PDT
I enjoyed the cheaper price and the fair quality of the television until something went wrong then I found out the true side of VIZIO. The warranty covers everything... everything but the TV. They completely bend the consumer over and really ram home the fact you bought the cheaper TV. Oops should have sprang another couple hundred for a decent TV and an honest company. Don't waste your money on this, spend the extra $300 and deal with a company who cares about their customers.
Reply to this comment
by PTRSR August 4, 2009 6:46 PM PDT
Contrary to what altr0s June 10, 2009 4:38 PM PDT says... Vizio is an excellent company. I work for Costco, and we sell more Vizio's than anyone. And for the record, for those who don't know, Costco does not pay us commission, so I have no reason to push one HDTV set over another. I have simply been perplexed as to the "hate" directed at Vizio.<br /><br />ichychau February 1, 2009 9:50 AM PST also stated: "Can you compare this brand with either Sony XBR or Samsung? We're talking Lexus and Kia here." Having sold Vizio's for going on 5 yrs with Costco... I can speak as somewhat of an authority. They are not Kia. I would agree that Sony is Acura, but I see Vizio as a top-of-the-line Honda Accord with all the trimmings. Samsung's are over-rated, but still a good TV.<br /><br />As far as Vizio, I have had members ask me about them, only to have another member walk up and interrupt me, and take over the conversation going on and on about how much they love their Vizio that they have had for 6/12/18 months. I hear this all the time. And as one that handles both sales, returns, and comparisons every single day for nearly 5 years... I can attest that Vizio is an excellent company providing a tremendous service to the HDTV buying public.<br /><br />As Wannabe Actuary January 7, 2009 11:18 AM PST noted, Vizio's agressive pricing will continue to force the prices down... which happens to be the express purpose that Vizio's CEO stated. I also know first-hand as one that handles the price adjustments for HDTV's in our warehouse, Vizio get's the majority of the credit for HDTV prices falling so far so fast. <br /><br />Back in 2005, Sony was still the company of choice. But after seeing 32" Sony's going for 2k and 32" Vizio's going for $999.00... people jumped ship, and gave Vizio a try, because that was back when you could return a TV to Costco for any reason at any time. The rest, as they say is history. Where there a lot of Costco's, that clientèle will always love Vizio. Where there are few Costco's, that clientele will typically be wary of Vizio, because no one sells them like Costco, and people are not as comfortable taking a chance with our competitors, due to their differing return policies, restocking fees, etc.<br /><br />Vizio will no doubt continue to pave the way with their new LED when it hits. I look forward to see how it stacks up.
Reply to this comment
by September 6, 2009 10:53 PM PDT
Can't agree more, well said PTRSR, 100% true on all accounts.
by truxrme August 11, 2009 1:48 PM PDT
Here is the latest on the 55" LED with picture <br /> <br /> <br />http://www.latimes.com/business/la-fi-led-tv30-2009jul30,0,4224051.story
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