January 6, 2008 4:15 PM PST

Sony to introduce first OLED TV in U.S.

by David Katzmaier

Sony's XEL-1 is the first OLED TV to be available in the U.S.

(Credit: Sony)

Although Sony introduced its 11-inch OLED HDTV in Japan already, the company's big splash announcement at the 2008 CES is that the model, dubbed XEL-1, is now available stateside, for the cool price of $2,500. While the relatively tiny, exorbitantly expensive HDTV itself won't attract many buyers, it represents an important milestone by shepherding in the latest flat-panel TV technology, which may eventually replace plasma and traditional LCD.

The XEL-1 measures 3mm thick.

(Credit: Sony)
OLED, short for Organic Light Emitting Diode, promises better picture quality, smaller size (the XEL-1 measures just 3mm thick) and more efficient operation. Sony claims a contrast ratio of 1,000,000:1, indicating deep black levels. Since OLED can turn the light emitted from the diodes on and off quickly, Sony also claims rapid response times for "smooth, natural reproduction of fast-moving content."

The XEL-1 is supposedly 40 percent more efficient than traditional LCD panels in terms of power consumption, and unlike other LCDs, its manufacturing process doesn't require the use of harmful mercury.

David Katzmaier reviews HDTVs for CNET. E-mail David.
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Add a Comment (Log in or register) Showing 1 of 2 pages (36 Comments)
by madferunited January 7, 2008 4:00 AM PST
great product!
Reply to this comment
by shjarrett January 7, 2008 10:00 AM PST
Do you really need a contrast ratio of 1,000,000 to 1? Where's HDTV in 3D? I'd rather have that.
Reply to this comment
by davix123 January 7, 2008 10:24 AM PST
To expensive, i want a "Laser TV"
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by prusikss January 7, 2008 10:50 AM PST
This is just the beginning of an incredible new technology. Watch OLED!
Reply to this comment
by GhostBirdofPrey January 8, 2008 1:23 PM PST
Whats the point of having a 3mm thick screen just to put the control electronics in a bulky box below it?

Hopefully when it comes out those will be thinner too
Reply to this comment
by soupgfx January 8, 2008 4:35 PM PST
I was hoping to see contrast levels at 1,000,000,000,000,000,000 to 1, the screen to be .5 mm thick, use no power and allow me to enter the screen and play with mickey mouse and goofy. Geezz... i don't think technology is there yet. I guess I'm just going to have to wait another year or two.
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by sizemok January 12, 2008 10:54 AM PST
To funny. Laughing here. Thanks!
by ppollack January 8, 2008 5:04 PM PST
Have people forgotton that Your monitor is all ready HD? I'm with the guy who wants 3D it has been sitting on the shelf for the last fifteen Years. I guess they have to milk HD for all the money they can get from that first.
Reply to this comment
by Mike MacFarlane January 8, 2008 5:28 PM PST
like he said i want one.. but 58".. then ill pay 2,500 or 3,000.. that contrast must be amazing.. by DLP is 13,000 : 1 and i think thats good.. maybe they will make these with a high res then my currect tv.. like 1840P or something like that.
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by Geewiz January 8, 2008 6:20 PM PST
from what I know about the technology, they cant make the screens any bigger than that now, but they already have these great plans for it to be, so they are a little premature releasing anything with OLED right now, but they know there area always people with money burning a hole in their pocket.
by geckopsych January 8, 2008 5:40 PM PST
Last I read, OLED screens only lasted a few months! Have they fixed that?
Reply to this comment
by kooza67 January 8, 2008 5:58 PM PST
When will they stop trying to milk us out of every penny!!!!!!!! OLED 1,000,000 to who cares? 1080p is all I need/want. thanks but know thanks.
Reply to this comment
by bigdogpretty January 11, 2008 11:24 AM PST
You are an idiot. 1080p is only a resolution and refresh rate. The contrast ratio explains the accuracy of color representation.
by cruzansailor January 8, 2008 6:11 PM PST
Wow, like awesome Dudes and Dudettes! And only a cool 2500 bucks. I can like buy 5 ounces of the most psychedelic weed ever, and have better visuals, thicker that 3mm, and probably longer lasting.( AND IT WILL SMELL SOOOO SWEEET)
CRUZANSAILOR@GMAIL.COM
Reply to this comment
by cruzansailor January 8, 2008 6:13 PM PST
Santa Vaca! Es un chingo de dinero! Unicamente para los parasitos en EEUU.
Reply to this comment
by Geewiz January 8, 2008 6:23 PM PST
Puedes chupar mis huevos.
by sohail khan_13 January 8, 2008 6:40 PM PST
I dont know what to buy anymore.
Reply to this comment
by nicko56 January 8, 2008 6:47 PM PST
High definition is okay if you're into buying HD DVD or BlueRay discs - and the machines to play them on. If not, it's next to useless here Down Under where the Australian TV networks show virtually no true high-definition programming. So I can't see much interest being shown in yet another kind of HD TV, when the perfectly good Plasma that's been sitting in your room for five years hasn't been giving a proper high-def workout!
Reply to this comment
by menssie January 8, 2008 6:49 PM PST
SONY go screw yourself. I'm not even going to buy a single AAA battery if it is related to you or even patronizes your crooked business and/or company.
OLED or anything else SONY made, will never be seen in my household no matter how good the product is. Not after the BS they pulled with Warner and the bluray camp. SONY you cast a very dark cloud over your name. You are a bunch of unethical, greedy, overpriced, slimy scumbags. I hope your company buckles, folds and goes bankrupt.

HD DVD was a far more superior product and you just had to get your way and force your format on the public instead of letting the consumer decide. May you get hit with many many class action lawsuits and walk away with your tail between your legs like the dogs that you are. I still can't believe how the CEO's and others within SONY managed to screw up what would have been best for the consumer...

I will boycott your company and discourage as many as I can about your products and I will be sure to mention your unethical methods. Oh yes, count on it!!!
Reply to this comment
by slowrightarm January 9, 2008 2:17 AM PST
Do I take it that you don't like Sony?
by Dr. Planarian January 9, 2008 6:09 AM PST
What, you bet on the wrong horse and now you're whining about it? You want to blame the winner for his success, I see. How churlish!

How, pray tell, is HD-DVD "superior?" I have both a Sony BDP-S300 and a Toshiba HD-A30, comparable units in each company's range of offerings. Only after a firmware update was the Toshiba capable of playing 1080p content. The Sony is far superior at upconverting standard-def DVDs, with the difference immediately noticeable on my 1080p screen.

You only very recently have been able to get HD-DVD recorders in a PC; Blu-Ray recorders have been out for a year now. And of course you can put WAY more data, at 25GB per layer for Blu-Ray vs. 15GB/layer for HD-DVD, onto a Blu-Ray disk, an advantage that will continue to increase over time because Blu-Ray technology can permit quite a lot of layers. Last I read over 50 layers holding 25GB each have been achieved for Blu-Ray in the lab, but I have never heard of anyone putting more than two 15GB layers onto an HD-DVD.

I guess by "superior" you must mean "cheaper" (unless you're a devout Luddite and mean "older, more primitive technology" and prefer it for its quaintness), although I got both my Sony and Toshiba players for precisely the same price, and when the same titles are released in both formats they tend also to be sold in stores at the same price. Of course, a LOT more Blu-Ray disks are sold than HD-DVDs, which would seem odd if HD-DVDs were actually "superior."

The format war is over. Thank you, Warner Brothers! I don't know about the "BS" Sony allegedly pulled with Warner to bring about their decision, but it seems to have been justified on a number of market-related factors. I did hear that Toshiba bribed Paramount a few months ago to the tune of $150 million to drop Blu-Ray in its last-ditch, desperation effort to save their fast-sinking, brain-dead format, but I now believe that Paramount, and even Universal, will soon reconsider.

When that happens it will send the same signal that Sony sent when it produced its first VHS player -- surrender. And not a moment too soon.

I LIKE my Sony products -- they tend to be a cut above in quality and design. I also like my Toshiba products, but my HD-A30 will, alas, soon be naught but a doorstop. Sure, I was angry at them for their little DRM escapade a while back, but forgive and forget. They did apologize, remember.
by mrisrael87 January 8, 2008 6:52 PM PST
would you believe the AMOLED IS not even HD!!!! It's only about 960X450!!!
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by Greg Morgan January 8, 2008 7:53 PM PST
Lots of sarcasm about the million to one contrast ratio. But, does anyone know what contrast ratio a HD digital feed supports? Probably useless to have more than that provided on screen. I do think that the full range of a wide rangeB&W silver halide film, such as Tri-X is about 12 stops or so--about 4000:1. So the OLED comes in about 8 stops wider than any film source can match. But scenes in real life are far more contrasty than 1,000,000:1. Perhaps, some day, looking at a fully utilized OLED screen in a dark room could be like looking out an open window.
Reply to this comment
by a_n_k_u_r January 8, 2008 9:26 PM PST
What is the refresh rate with OLED technology? I want a refresh rate of 120 frame per second (120 Hz), please. That will enable 3D that many of us are asking for. And will even enable the same display to show two different programs!! As someone said recently, 120Hz is the new 1080p now.
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by a_n_k_u_r January 8, 2008 9:31 PM PST
One more point, BTW. I think most consumer technologies are pretty useless if they can't bring the price down.

While menssie was a little over the top in his post above, I too feel that Sony is somewhat of a greedy sucker. Cannot depend on Sony to reduce the price. So, who else is developing OLED? Is Toshiba also working on it?
Reply to this comment
by Dr. Planarian January 9, 2008 5:42 AM PST
I just purchased a Sony KDL-52XBR4. I figure that, by the time it starts showing the signs of age maybe a decade or so down the road, OLED big-screens will have been released and will have dropped in price enough that I can put the old XBR4 into my bedroom.

People don't understand that those extreme contrast ratios don't mean an exaggerated brightness but instead mean "true black," and therefore a noticeably better picture. They also don't understand that OLED displays can literally be PAPER thin and flexible, and will be able to be rolled up into tubes like projector screens, basically disappearing completely when not in use. The "box" will be able to be built very small, as small as needed for the input connections, because the actual electronics will be able to be fit into something smaller than a cigarette pack. What a boon to interior decoration!

The notion that they are not durable is a crock. LEDs, including OLEDs, tend to last basically forever without dimming. It was never something anyone needed to "fix."

Don't forget, the first hi-def sets cost upwards of $60K. This Sony is a first offering of this new technology in a TV (it's been out for a while for camera and phone viewscreens), and the size will increase and the price will drop. Its advantages make OLED a far more significant advance over previously available technology than plasma or LCD or DLP was over CRT and projectors.

I'm really enthusiastic about it and will watch its development closely.
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Showing 1 of 2 pages (36 Comments)
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