January 6, 2008 10:07 AM PST

Pioneer concept plasmas promise "absolute" blacks

by Matthew Moskovciak
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Pioneer's concept plasma (right) next to the current model, with no image but both panels turned on. A long exposure time exaggerates the leftmost panel's brightness and makes its color look bluer, but you get the idea.

(Credit: Kevin Law Photography)

Pioneer also showed a model that was only 9mm thick

(Credit: Pioneer)

(Credit: Pioneer)

Pioneer consistently makes some of the best plasmas on the market, such as our current Editors' Choice PDP-5080HD plasma, and today it demonstrated two new "Project Kuro" technology concepts that are among the most exciting displays shown by anyone at CES. Unfortunately, neither will make it to market in 2008.

The first, designated the "Extreme Contrast Concept" plasma, is said to be capable of producing an "absolute black with no measurable light emitting from the television." The ability to produce a dark shade of black is one of the most important ingredients in picture quality. We attended the demo, which featured the new panel side-by-side with the current PDP-5010HD, and the blacks indeed looked as absolute as we've ever seen on any type of display. Flowers appearing against a black background looked almost too bright against the darkness, and the screen itself seemed to blend completely into the black curtains behind the panels. Of course we take any controlled demo with a healthy grain of salt, but this one bodes well for the performance of the eventual finished product.

The other new advancement from "Project Kuro" on display at CES was a super-thin plasma panel that measured just 9mm-thick. To put this in perspective, the PDP-5080HD measures about 114mm thick, so this panel would be less than a tenth of the size. The weight of the new panel is also substantially less at 41 pounds, which is almost half the weight of the PDP-5080HD.

Editors' Note 01-08-2008: This post has been modified since its initial publication to include details about a demo and other updates.

Covering home audio and video, Matthew Moskovciak helps CNET readers find the best sights and sounds for their home theaters. E-mail Matthew or follow him on Twitter @cnetmoskovciak.
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Add a Comment (Log in or register) (10 Comments)
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by tresterj January 6, 2008 11:21 AM PST
I hope they hit the market soon. So the not so the old units drop in price :-)
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by tresterj January 6, 2008 11:21 AM PST
I hope they hit the market soon. So the not so the old units drop in price :-)
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by GhostBirdofPrey January 8, 2008 12:47 PM PST
When I saw the picture I thought it was an OLED TV
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by mykiddykat January 8, 2008 4:46 PM PST
So by the time this product comes alive this year it will be absolete. This is what Bill Gates was talking about.
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by mykiddykat January 8, 2008 4:50 PM PST
I wish i knew which product was the best, some say the Plasmas and some say the LCD
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by Wes#1 January 15, 2008 6:32 AM PST
The only "best" is what is best for your situation. Plasma produces great black, but that should not be the only deciding factor in a purchase. By all means, go LOOK at a plasma (Pioneer's Kuro model, if possible) next to a top LCD (like Sony's v3000 series or XBR5). The blacks are very close, yet you'll see that the LCD can produce a brighter picture with less screen reflections... both important if you have any windows or lights on in your room. (What's the point in great blacks if the picture is dim or obscured by reflections?) Plasma is great, but YOUR environment is everything.
by mrpaul January 8, 2008 7:06 PM PST
LCD tv's are great, but no LCD is able to reproduce blacks as black as plasma, and the purity of color that is a result of very great black levels. Pioneer has always been the best at black levels, and subsequently the finest picture around. Yes, they cost more, but a BMW costs more than a KIA does, so be aware of the differences. If you want the best quality, you do have to pay more.
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by dahoov1 January 9, 2008 10:09 PM PST
You know, it is amazing that you think just like I do. I sale these Televisions for a leading retailer. So true about having to pay more. Funny that you mention vehicles, I use to and sometimes still do ask the customer what they would rather drive, a Cadillac or a Yugo. Very good comment. Personally, I don't think you can beat the plasma quality. Both have there pros and cons. LCD's=motion blur yuck!!! Plasma=glare, not so good, but how many of us have had a tube tv, same effect. Image retention or burn in is not an issue at all I don't think. Good luck with your purchase mykiddykat and go plasma.
by shaneepp783 February 25, 2008 12:23 PM PST
im on the edge of my seat for the new Pioneer Kuro plasmas, i have the PDP-5080HD but when this one comes out im going to have to at least check it out!!!!
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by obx65 December 17, 2008 4:40 PM PST
I own a top of the line Panasonic Plasma for the living room and a top of the line Samsung LCD for the bedroom.I think the Plasma is much better,Plasmas handle regular broadcast pictures much better.LCD'S are to bright and if you get to close, you see every imperfection.PLASMA HANDS DOWN !!!
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