CES 2009

Is plasma dead yet? Not if Panasonic can help it.

(Credit: Panasonic)

The television category is a perennial CES staple and this year was no different. For some reason nobody showed a TV bigger than Panasonic's 150-inch plasma from last year (have we maxed out in flat-panel screen size?), but most of the other trends I discussed in the preview were borne out in the show's extensive announcements. Here's my take on what CES 2009 bodes for HDTV this year.

Plasma ain't dead yet.
I get more than my share of e-mails, and have seen plenty of blog comments and forum posts that are quick to claim the demise of plasma at the hands of LCD. Judging from CES announcements by companies that comprise the "big three" of plasma--Panasonic, LG and Samsung--those big glass flat panels have a brighter future than Detroit, at least.

Panasonic, by far the biggest and most-committed of the group, bragged about its newest plasma factory (No. 5) coming online, and showed its largest plasma lineup ever, with five new series and a new 54-inch screen size. I'm really excited to review the company's new "NEO PDP" panels, the first of which, members of the S1 series, will ship in March. They boast significantly improved black-level performance and contrast ratios, according to the company, yet manage to cut power consumption in half. If the latter claim proves true, LCD will lose perhaps its biggest arrow in the antiplasma quiver (at least among consumers who care about the planet and are savvy enough to ignore the nonissues).

Absent any announcements by Pioneer (which will come in late spring, most likely), Panasonic's G10 series is probably the surest bet for Editors' Choice of any TV I saw at the show. That's why I awarded it Best of CES in the TV category. In case you're wondering, however, all of the Neo PDP panels, including the least-expensive S1, share the same basic picture-quality specs.... Read more

The 32-inch KDL-32XBR9, along with larger XBR9 models, get Yahoo widgets.

(Credit: Sony)

Sony's first 2009 series of XBR models, three letters that signify higher-end features and performance in the company's TV oeuvre, is equipped with "widgets" courtesy of Yahoo.

Described as "Internet applications...that deliver real-time information" in the press release, the widgets "expand and personalize the TV experience by adding onscreen applications that provide such real-time information as weather reports, stock ticker updates, financial news, Yahoo Video, Flickr images, and additional content."

The XBR9 series consists of four sizes: the 52-inch KDL-52XBR9, the 46-inch KDL-46XBR9, the 40-inch KDL-40XBR9, and the 32-inch KDL-32XBR9. Prices were not divulged, as usual, and availability details were limited to "spring."

Sony has gone Yahoo "widget"-happy with its TV lineup for 2009, incorporating the Internet-enabled doodads into two of the series announced at CES.

Described as "Internet applications...that deliver real-time information" in the press release, widgets "expand and personalize the TV experience by adding on-screen applications that provide such real-time information as weather reports, stock ticker updates, financial news, Yahoo! Video, Flickr images, and additional content."

The Sony KDL-Z5100 series will incorporate Yahoo widgets.

(Credit: Sony)

The three-model "Z-series," which consists of the 40-inch KDL-40Z5100, the 46-inch KDL-46Z5100, and the 52-inch KDL-46Z5100, will be available in the spring for yet-to-be-determined prices. It boasts nearly identical features to the company's higher-end XBR9 series, although styling and price will differ. According to Sony, the XBR models also feature a wider color gamut backlight, but we doubt the improvement will be obvious to most viewers.

All Z-series models include a fluorescent backlight (as opposed to the LED-backlit XBR8 series from 2008) and 240Hz refresh rates, so we expect video-processing performance to be similar to that of the 240Hz Sony KDL-52XBR7 we reviewed last year.

One notable addition to Sony TVs this year is an Internet-powered TV Guide Onscreen. It should be an improvement over standard TV Guide, and we're looking forward to testing it. Interactive features aside from widgets include compatibility with the company's Bravia Internet Video Link and improved DLNA capability over the 2008 models--now the Sonys can stream video and music from networked PCs, just like Samsungs and Pioneers. Other features common to the line include four HDMI inputs, a PC input, and an improved XMB-style interface.

Sony KDL-Z5100 models

• Sony KDL-40Z5100 ($TBD)
• Sony KDL-46Z5100 ($TBD)
• Sony KDL-52Z5100 ($TBD)

Sony HDTVs that will actually ship in 2009

MySpace's sidebar slides out on the screen of a Widget Channel-compatible TV.

(Credit: MySpace)

We've heard a bit now about the Widget Channel, the partnership between Intel and Yahoo designed to bring Web functions like photo sharing and stock prices to living room TV sets. Well, MySpace is one of the partners on board: the News Corp.-owned social network has created a "widget for TV" that lets its members access a variety of features from Widget Channel-compatible TVs.

Basically, this means that you can install a MySpace widget in the Widget Channel "dock," and expand it in order to access profiles, status updates, in-box messages, and other site features. The widget was created, MySpace said, with the MySpaceID project that sprung out of its Data Availability initiative late last year.

So it's more or less MySpace on your TV. But that makes sense--with competitor Facebook having more or less bested it on the networking front, MySpace has begun to establish itself more as a media portal. The TV widget could potentially make for some cool developments in the future. MySpace Music playlists, for example, could make a nice addition to the home entertainment center.

And MySpace hopes this will only be the start of further off-the-PC endeavors. A release Wednesday hinted at a future presence on devices like DVD players and set-top boxes. And MySpace has also been ramping up its mobile offerings--the last development, which we heard about a month ago, was streaming video.

The LH50 series of LG LCDs brings beefy broadband.

(Credit: LG)

LG and Netflix have already announced that select TVs produced by the Korean electronics company will be the first to stream Netflix's Watch Now video service without the need for an additional set-top box. Today LG fleshed out details on specific models.

The company will put Netflix and a host of other broadband content options into one series of LCD TVs, the LH50 models detailed here, as well as the PS80 series of plasmas. The LH50 series will come in two sizes: the 47-inch 47LH50 and the 42-inch 42LH50. Pricing was not announced at the show, but the LCDs will ship in late spring.

In addition to Netflix streaming, the sets will be able to access YouTube videos, utilize Yahoo widgets--on-screen applications with real-time info like weather, stock tickers, financial news, Yahoo! Video, Flickr images, etc--and connect to a networked PC or USB device via a port on the TV to access photos and music (but not video). They utilize an Ethernet connection for all this broadband content; the company does not offer a specific wireless option, although third-party wireless bridges should work.

Additional features include a 120Hz refresh rate with dejudder processing, four HDMI inputs, and a room lighting sensor to help cut down on power consumption.

Like most LG HDTVs, the LH50 models also boast extensive picture controls, including the same 10-point IRE system and full color-management controls we liked on the company's 2008 models. A new "picture wizard" is available as well, which employs a series of on-screen test patterns to ease user calibration.

LG LH50 models

• LG 47LH50 ($TBD)
• LG 42LH50 ($TBD)

LG LCD and plasma TV photos

LG's higher-end PS80 plasmas will be the first to stream Netflix.

(Credit: LG)

LG and Netflix have already announced that select TVs produced by the Korean electronics company will be the first to stream Netflix's Watch Now video service without the need for an additional set-top box. Today LG fleshed out details on specific models, including two plasmas with THX display certification.

The company will put Netflix and a host of other broadband content options into a pair of plasma TVs, the PS80 models detailed here, as well as the LH50 series of LCDs. The two sizes in the PS80 series include the 50-inch 50PS80 and the 60-inch 60PS80. Both are available in June, and prices were not disclosed.

Like the PG60 series we reviewed last year, the PS80 models also offer THX display certification. If the 2008 sets are any indication, that certification will lead to improved color accuracy.

In addition to Netflix streaming, the PS80 plasmas will be able to access YouTube videos, utilize Yahoo widgets--onscreen applications with real-time info like weather, stock tickers, financial news, Yahoo! Video, Flickr images, etc--and connect to a networked PC or USB device via a port on the TV to access photos and music (but not video). They utilize an Ethernet connection for all this broadband content; the company does not offer a specific wireless option, although third-party wireless bridges should work.

In case you're not happy with THX mode, the PS80 models also boast extensive picture controls, including the same 10-point IRE system and full color management controls we liked on the company's 2008 models. A new "picture wizard" is available as well, which employs a series of onscreen test patterns to ease user calibration.

Yahoo's Widget Channel software for TVs and video devices shows a link to Yahoo's Flickr photo-sharing site, stock prices, and an advertisement. Intel, Yahoo, and several partners will show the technology off at CES 2009.

(Credit: Yahoo)

Yahoo and Intel built their success upon widespread use of personal computers, but the two companies hope products to be shown at the Consumer Electronics Show in January will mark the beginning of their Internet-fueled expansion to the world of TV as well.

The two companies have attracted several significant manufacturing and content allies in the attempt to bring new smarts and interactivity to a part of the electronics world that has remained a more passive part of people's digital lives. Intel and Yahoo showed off Net-enabled TV prototypes in August, but the companies' technology will be presented in more finished form at the electronics show within products by Samsung, Toshiba, and a number of new partners that have signed on since the debut.

What exactly are they trying to achieve? For Yahoo, it's establishment of the Widget Channel, a software foundation that can house programs for browsing photos, using the Internet's abundant socially connected services, watching YouTube videos, or digging deeper into TV shows--and through which Yahoo will be able to show advertisements. For Intel, it's a foothold in an industry whose microprocessors have typically been cheaper, less powerful, and less power-hungry.

Yahoo is confident the products will catch on, in part because it's set "very low" licensing requirements, said Patrick Barry, vice president of Yahoo's Connected TV initiative.

"We do not see it as a niche offering in a few high-end models. We see this as moving into the mainstream. In 2009 we're going to see good penetration into the product lineups of the consumer electronics companies," Barry said. "Beginning in 2010, I think, you're going to see Internet-connected consumer electronics devices dominating the lineup."

But for both companies, TVs are terra incognita. "We emerged from the ocean of the PC," Barry said.

An anthropologist's view
Despite years of effort, the idea to put media-centric PCs in the living room hasn't caught on widely. But Intel, stung by its poorly received Viiv brand, has been taking the challenge seriously.

It even dispatched its top anthropologist--yes, the chipmaker employs anthropologists--to carefully study how people use TVs. In other words, Intel is trying to adapt to reality, not foist its ideas on an unwilling market.

Some people like to watch TV, but anthropologist Genevieve Bell, director of user experience for Intel, likes to watch people watching TV. Specifically, Intel concluded that unlike the PC, TVs are social. People watch it together, and what they watch turns into what they talk about. Another difference from PCs: it must be simple and reliable, she said.

When bringing the Internet to the TV, "You couldn't just turn it into a PC," she said.

And it's pretty obvious why those not in the TV market would be angling for a piece of the action. People in the U.S. spend about 5 times more time watching TV than using a computer, Bell said. Globally, it's a factor of 25; unusually, the TV and PC time is at parity in Israel, perhaps because of communication habits, she added.

More ads
For decades, people have been accustomed to advertising-supported television. The Widget Channel technology opens up some new horizons for Yahoo, though Barry said the company isn't going to rush to plaster sponsorships over the new interface.

"We have a lot of support from the advertising community, but we're focused on the consumer now," Barry said. "What you'll see initially is us trying to fall all over ourselves trying to make the consumer happy. The advertisers understand that." He wouldn't comment on when advertising will be launched with the technology.

Although Yahoo will eventually show ads, it won't have a lock on them. Barry said: "We are not going to be locking down anything from a walled garden perspective, including monetization. We get a nice advantage, knowing the ins and outs, but we will not limit the platform to being addressable by us."

There are many opportunities for ads, including the dock that can be shown across the bottom of the TV screen and in pages that fill the screen.

The Widget Channel technology is based on the Widget Engine software Yahoo got in 2005 with its acquisition of Konfabulator, and it lets programmers write a wide variety of applications.

Course corrections
Intel learned from initial testing of the TV technology, Bell said. For one thing, the company found that people didn't like the Widget Channel controls appearing on the left edge of the screen, one option the companies had demonstrated. Instead, people prefer the bottom, where they're accustomed to seeing text already.

Intel research found that people didn't like the left-side Widget Channel dock. (Click to enlarge.)

(Credit: Yahoo)

For another, she said, people expressed a powerful desire for a big button to make the software go away in one fell swoop--no menus or arrow keys or complication--so they could get back to watching TV when they wanted. That big button is also used to activate the Widget Channel.

And nobody wanted yet another remote control.

To help chart its long-term course, Intel gauged consumer sentiment in part by asking what people thought the future of TV would look like. People's answers generally fit into a few categories:

• Something that would provide relevant information in real time, such as the weather right before heading to a sporting event.

• Something that would connect them to other people they care about, a variation of social networking.

• Something that would let them participate more with what they're watching, for example by figuring out where a show's cast members already had acted, or finding, rating, and sorting content.

Few, though, wanted a full-on Web browser, nor a keyboard to clutter up the room.

Yahoo sees the same fallow ground as Intel in the market.

TV innovations that have succeeded focused on screen size, image fidelity, and flat-screen technology, Barry said. "But the consumer electronics industry has not really explored the...connectivity that the Internet provides."