Version: 2008
January 8, 2009 11:18 AM PST

INQ claims to be the world's first real social mobile company

by Nicole Lee
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INQ Mobile (Credit: INQ Mobile)

The idea of a "social networking phone" seems redundant at first--don't all phones have an ability to connect to a social network of some kind? But INQ Mobile, a company based in the U.K., claims that it is the first to really bring social networks in the form of Facebook, MySpace, et al. to those of us who prefer to have regular, affordable phones. INQ's argument is that most handsets with dedicated Facebook and Skype applications have so far been of the smartphone variety, and thus out of touch with the mainstream. But with the INQ1, as it's called, these social networking applications are now available in a simple and affordable phone.

Indeed, as we played around with a sample model at a CES press event yesterday, we could go directly to Facebook with a single push of a button from the device's home screen. Facebook and other similar applications are laid out along the bottom row of the home screen, allowing for simple and direct access. The INQ1 comes with Facebook, Skype, Yahoo, Google, eBay, and Windows Messenger built-in, but since it also supports Java and BREW, you're able to add other applications like MySpace. The phone's contacts list is closely integrated with these applications, allowing you to see the online presence of all your contacts directly from the address book. For example, as you scroll down your contacts list, you can see the person's Facebook online status, Skype availability, and IM status. And then you can just choose whichever way you wish to contact him or her.

The hardware itself is decent, but nothing out of the ordinary. It has a nice display and a slider form factor. It also has a 3.2-megapixel camera, and once you take a picture, you can immediately upload it to Facebook, MySpace, or any site you want. The INQ1 also has a music player, which you can then connect to last.fm right out of the box, allowing you listen to your favorite streaming music. Of course it also has stereo Bluetooth, text messaging, and a speakerphone.

INQ slides open

The INQ1 slides open.

(Credit: Nicole Lee/CNET)

You are prompted to enter your login and password the first time you use the device, but from then on you'll always be connected. We asked the INQ rep about security concerns, and he said that the phone does prompt you to enter the password every once in awhile. That said, the surest way to prevent a security breach in case your phone is stolen is to just change the password on the Web site.

So the big question is: is it affordable? INQ said that for now, the handset will go for 79 pounds, and right now the handset is only available in the U.K. and Australia. The company is shopping around for U.S. providers at the moment, and hopes to expand its partnership to other European carriers this year as well. We're not too sure how this will sell in the U.S., but perhaps its simplicity and ease of use will appeal to some.

January 6, 2009 9:00 PM PST

Cisco adds social networking to its forte

by Marguerite Reardon
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Correction: An earlier version of this story misstated that technology from the Five Across acquisition was the foundation for the new Eos service. It is not.

LAS VEGAS --Two years after it first started courting big media companies, Cisco Systems will finally launch a new product to help these companies harness the power of social networking and connect their brands to fans.

On Wednesday, Cisco will kick off the Consumer Electronics Show here by announcing Eos, a hosted software platform that allows media and entertainment companies to create, manage and grow online communities. Through Eos Cisco has compiled technology tools and slapped on an easy to use interface to make building and customizing Web sites easy. But most importantly, it's bundled into the software, technology that will allow media companies to build interactive Web sites so that fans can connect with musicians, TV shows, movies, or whatever brand a media company wants to promote.

Cisco gets social

Cisco first began looking for ways to help big media companies late in 2006, when it created the Media Solutions business unit. The idea was to develop and market products to digital media content owners. In February last year, the company bought a startup called Five Across, which developed social networking software.

Dan Scheinman, the Cisco executive behind Eos, believes that the new software platform addresses one of the biggest problems that media companies face today.

"The reality is that media is so disrupted by digital technology," he said. "Fans are looking for ways to connect to their favorite artists or TV shows and they are seeking out communities, but the media companies have been slow to provide this for them. Eos is centered around community and allows fans to participate."

The service provides tools that allow media companies to create blogs, live chats, message boards, rating and ranking systems.

Scheinman believes that social networking is the most important way for marketers and big media companies to reach consumers. Consumers are using sites such as YouTube and Facebook to share media, like videos, music and pictures. He also believes that media companies can combat piracy by offering fans an interactive experience through their own branded Web sites.

"In many ways digital destroys the value proposition for media," Scheinman said. "Other people can rip off the content and monetize it, aggregate it, and take pennies for it."

... Read More
Originally posted at Digital Media
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