CES 2008

Hitachi's LCDs are just 1.5 inches thick.

(Credit: Hitachi)

The whirlwind of CES 2008 is finally over, and now that we've had a few seconds to gather our thoughts, let's reflect on some of the major HDTV trends we observed at the show.

Thin is in

Flat-panels are popular for a reason, and part of it is people love thin screens. While plenty of people are satisfied with standard 6-inch-deep screens, HDTV companies are betting there's a market for ultrathin sets measured in millimeters rather than inches. The most impressive thin TV tech we saw was Pioneer's "Project Kuro" prototype plasma, which measures only 9mm thin, but unfortunately won't be released in 2008. On the more conventional side, JVC announced the "world's thinnest" LCD--coming in at 2.9 inches deep--while LG showed off an even thinner 1.9-inch thick LCD with a hole in it. Trumping both JVC and LG was Hitachi, with its new superslim LCDs measuring only 1.5-inches thick--although they ditch an internal ATSC tuner to do so. And, of course, no mention of thin HDTV would be complete without OLED...

Sony's 11-inch OLED is coming to the states this year.

(Credit: Sony)

OLED is coming

Sony made a big splash by showing off the 11-inch XEL-1, which will be the first OLED HDTV available in the United States and measures just 3mm thick. Samsung also had a 31-inch prototype OLED on display and there's no doubt the OLED technolgy is promising: razor thin screens, low power consumption and an excellent contrast ratio. At this early point in the game OLED isn't commercially viable--Sony's 11-inch set will cost $2,500--but as prices drop and screen sizes increase, OLED could be a major flat-panel TV technology.

WebTV all over again?

Bringing the web to your TV sounds like an idea better suited to CES 1995 rather than CES 2008, but we saw a lot of HDTV manufacturers promoting their sets' ability to grab content off the internet. HP, which has been a step ahead of everyone in this regard, announced an update to its existing MediaSmart HDTVs. Sharp is promising the ability to check weather and stock quotes on certain LCDs, while Samsung is focusing on recipes, artwork and RSS feeds. And Sony is continuing to support its Bravia Internet Video Link service, which at least looks slightly more interesting now that Sony's announced a deal with CBS.

RPTV is (mostly) dead

Mitsubishi's trio of laser TVs hang on the wall.

(Credit: Mitsubishi)

Some of the biggest HDTV news at CES 2008 was what wasn't there. Rear-projection HDTVs (RPTVs) were basically nowhere to be seen on the show floor, and just a week before CES started Sony announced that it would officially stop producing RPTVs altogether. While the general buzz is that RPTVs are essentially dead, that didn't stop Mitsubishi from launching a big laser TV demo--which was short on details and did little to convince us that laser has a real shot to dismount flat panels as the dominant HDTV technology.

The 42PFL5630D uses less power than any 42-inch LCD we've seen.

(Credit: Philips)

Green machines

While we were expecting to see more green HDTVs this year, we're betting Philips is in front of the curve on power-saving TV tech. The power-savings innovations on the Philips' Eco TV was enough to earn it CNET's Best in Show award and it uses less power than any other 42-inch LCD we've tested. In addition to using less watts, the Eco TV is produced using only lead-free materials and "trace" amounts of mercury. With a very reasonable $1,400 price tag, the Eco TV could be a big hit with consumers looking to control their energy costs--and if so, we'll see more green TVs from other companies.

LAS VEGAS--Why do the organic light-emitting diode (OLED) TVs from Sony measure only 11 inches across? Because large OLEDs are really tough to make.

While praising the OLED format during a press conference here with a few reporters at the Consumer Electronics Show on Monday morning, Sony executives acknowledged that producing large OLED screens in large quantities remains a work in progress. OLEDs now are mostly used in cell phones, which have small screens.

"The difficult challenge with the larger screen sizes is improving the yields. There are a lot of complications, many more than with LCD," said Katsumi Ihara, executive deputy president and head of Sony's Consumer Products Group. "The yields tend to be low. That is the biggest challenge."

(Credit: Michael Kanellos )

The company declined to provide dates for when it might provide larger versions of the TV for sale. Sony is showing off a 25-inch diameter OLED prototype at the show this year, but it's the same size as a prototype the company showed last year. (We questioned whether yields were an issue in a post on Sunday, and here's your answer.)

Ihara added that Sony may seek collaborators in expanding OLED. Sony and Samsung have a joint venture in LCD TVs, and Sony worked with Toshiba and IBM to develop the Cell processor.

"It is too early to tell, but it is probably one of the options that we will have to consider," he said.

Despite the difficulties, Sony wanted to be first in OLED TVs, added Sir Howard Stringer, Sony's CEO. Sony was late to LCD, he said, and was subsequently forced to catch up.

"I was amused to see analysts say it is not good to be first and that it is better to be last," Stringer said.

Sony has shored up the problems in its electronics, and will concentrate in 2008 on bringing more video content to its devices and improving its software, said CEO Sir Howard Stringer.

"We will see if we can enter the battle against the software companies. This is probably the year we need to demonstrate that," Stringer said during a meeting with reporters at the Consumer Electronics Show in Las Vegas Monday morning.

One of the first examples of this strategy will be an expansion of the PlayStation Network. The network now is mostly used by gamers. Sony wants to turn it into a platform to deliver video, too. Sony will hold a press conference in two months to discuss changes to the PlayStation 3.

The world, of course, will wait and see. Consumers and analysts for the past several years have complained about the functionality of the software in Sony devices. The company, along with nearly everyone in the electronics industry, has also been trying to bridge the gap between the PC and the TV for years. But progress seems to be occurring across the industry. Microsoft says it has put nearly a million intelligent set-top boxes into homes, and Sharp and Samsung announced new TVs that serve up headlines and weather from Web sites.

Overall, Stringer seemed to be in an upbeat mood. A year ago at the same press conference, he had recently launched into a reorganization of the company and was in the midst of a notebook battery recall. Stringer and others noted that the software divisions didn't talk with the hardware divisions, and neither had much contact with the movie unit.

Now, all of Sony's divisions work more cohesively together, he said. Sales in many key areas are also up. Blu-ray players outsold HD DVD players during the holiday season, Sony asserted. Blu-ray accounted for 70 percent of the standalone high-def video players during the holidays, according to the company.

"Three years ago, we were not profitable in electronics. Now we are seriously profitable," he said. Observers will "also probably be pleasantly surprised" with results for Sony's third fiscal quarter, which come soon. Recent economic trends could put a damper on sales "but it's too early to be pessimistic," he said.

The reorganization has also allowed Sony to start coming out with more innovative products, such as the robotic Rolly device.

"We are now getting into the rhythm of innovation," Stringer said.

Stringer and other executives touted Sony's OLED TVs. The company, however, admitted that making large OLED TVs (the version on the market measures only 11 inches in diameter) is difficult.

Other notes:

--Stringer wouldn't directly comment on whether the Blu-ray consortium paid money to Warner to put its movies exclusively on Blu-ray. Stringer said Warner saw the value of the format but dodged discussing financial terms. "I think you are going to have to take that announcement at face value," he said.

The HD DVD group paid Paramount to commit to publishing its movies on the HD DVD format for a specified period of time in 2007. It was seen as a victory by the HD DVD group, but Blu-ray backers called the deal a form of a bribe.

--Sony Ericsson is going to concentrate more heavily in gaining market share in North America. Worldwide, Sony Ericsson has seen its market share rise to around 10 percent, but the weak place is the U.S., admitted Dick Komiyama, who heads up the group.

--Sony is also looking at incorporating its Cell processor, which currently sits inside of the PlayStation3, in other products. Cell is particularly good at manipulating video streams. The company even held a contest among engineers to design new applications. However, Sony didn't put a firm date on when some of these devices might come out or what they might be.

--The PlayStation 2 will become the device that Sony will use to take on the Nintendo Wii. Titles like Guitar Hero have sold well with PlayStation 2 and consumers can expect to see more casual games and non-core gamer games coming out, said Kaz Hirai, chief executive of Sony Computer Entertainment, which oversees video consoles.

Sony's XEL-1 is the first OLED TV to be available in the U.S.

(Credit: Sony)

Although Sony introduced its 11-inch OLED HDTV in Japan already, the company's big splash announcement at the 2008 CES is that the model, dubbed XEL-1, is now available stateside, for the cool price of $2,500. While the relatively tiny, exorbitantly expensive HDTV itself won't attract many buyers, it represents an important milestone by shepherding in the latest flat-panel TV technology, which may eventually replace plasma and traditional LCD.

The XEL-1 measures 3mm thick.

(Credit: Sony)

The XEL-1 is supposedly 40 percent more efficient than traditional LCD panels in terms of power consumption, and unlike other LCDs, its manufacturing process doesn't require the use of harmful mercury.